The Orenda Collective

The Orenda Collective Is A Movement

Dedicated to shifting focus from antiquated ideals to more progressive and deliberate actions.

We actively challenge organizations and individuals to view their community through a diverse, equitable and inclusive lens and deliver innovation solutions that live on in perpetuity.
LaKendria Robinson
Founder + Chief Executive Officer

What We Do

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DE&I Program Development and Expansion
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Supplier Diversity & Procurement Process Evaluation
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Corporate Engagement & Community Outreach
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Current DE&I Program Expansion
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Diverse Vendor Identification
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Keynote Speaker Engagements
orenda
[aw-ren-duh]
(n.) a mystical force present in all people that empowers them to affect the world, or to effect change in their own lives.

“LaKendria Robinson is a true MVP and someone I always want on my team. She is a natural born leader who excels in developing relationships and cultivating strategic partnerships that ultimately help create transformative change in our community.  Her fun loving personality, passion for people and commitment to excellence is unmatched…I’m equally excited for Lakendria and our community with the launch of The Orenda Collective and I look forward to following the many success stories and social impact results in the future. 

Claire Lessinger
VP of Events | Tampa Bay Sports Commission

“Several years ago I had an opportunity to work with Lakendria on a major project in East Tampa. Throughout that time, she demonstrated the skill, ability and expertise to help us design, implement and launch programs that impact the communities we serve. 

As a part of the development team her contributions and insight allowed us to secure funding and key partnerships that have been instrumental to our success.”
 
Derrick Blue
CEO | Tampa Hillsborough Action Plan

“The achievements of an organization are the results of the combined effort of each individual.” 

That is my favorite Vince Lombardi quote. It sums up LaKendria Robinson’s work ethic, leadership skills, and contribution to what will always be seen as an incredible Super Bowl experience in Tampa. She is a true teammate.

 
B.J. Waymer
NFL Business Connect

“As the National Sales Manager for Mark Master Inc. (an MBE), It was my distinct pleasure to work with LaKendria Robinson during Super Bowl LV Business Connect program.

Covid changed everything. Ms. Robinson’s Covid pivot to Zoom, pod cast, social media, and other platforms, to keep participants engaged, informed, and mentored though the extreme challenges and situations cannot be measured. I feel strongly, the program would have fallen apart without her. It was her voice that connected Mark Master Inc.to the clients we were able to serve during the event.  She put together a list of Tampa Bay manufacturers and suppliers at a moment’s notice to keep the Covid needs for the event local. Remarkable!

She is fearless, tireless, driven, and a force for the change we need to see in the world.”

Dena Perez-Curbelo
National Sales Manager | Mark Master Inc.

“LaKendria Robinson is a rock star with an incredible skill set and we were very fortunate to have her as part of our leadership team for our hometown’s fifth Super Bowl. Her relationships, communication skills and strategic thinking are second to none. We could not be more excited to work with LaKendria and The Orenda Collective moving forward to continue to have a significant impact on our community.”

Rob Higgins
Executive Director | Tampa Bay Sports Commission

In The Press

Woman in yellow discusses the intersection of mental health and diversity, equity, and inclusion (DEI)

The Intersection of DEI and Mental Health 

As employers, understanding and addressing mental health needs are crucial steps in the journey for equitable workplaces. To move from awareness to action and create lasting change, we must prioritize DEI and remember that those struggling with mental health conditions deserve fairness, justice, and equitable access to opportunities, like anyone else.

Read More »
Tips for being a leader in global diversity

How To Be A Global Leader For Diversity in Business

Champions of diversity recognize and activate the strengths of unique perspectives in their organizations. But how can we be leaders in global diversity? Read this deep dive into what workplace diversity means on a global scale, highlighting different cultural business practices worldwide and how embracing diversity leads to more successful connections. 

Read More »

Drop Us A Line

Interested in working together or learning more information about The Orenda Collective? Fill in the form or contact us below.

P: 813.384.7630
E: lrobinson@theorendaco.com

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